The benefit to me as a reader is that this sophisticated design translates into increased clarity, smoothness, comprehension, and enjoyment. As a publisher and designer I can direct the flow of attention with better tools (font choices, rules, lines, columns) and better control. In my experience as a reader, a web designer, and a book designer, the reading experience on paper - and PDFs - is much more refined and elegant. The web page, including its fonts, fonts sizes, and placement of material and size of the window, partly depends on the viewer's preferences. Because of the idiosyncratic way web browsers work, designers do not have full control of what you as a reader see on the web. Here's Kevin Kelly extolling the virtues of PDFs:Ī PDF is able to retain the highly evolved grammar, design and syntax that one thousand years of bookmaking has attained. With PDF, you sacrifice almost nothing compared to traditional book and magazine layouts except the obvious limitation of resolution. It's a completely vector-based layout format, both display and resolution independent. Adobe's Portable Document Format is so advanced it makes you wonder why anyone bothers with primitive HTML.
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